read + learn

read + learn

When we were founded, Nixon was in the White House. And after more than 45 years in this industry, you learn a thing or two. About shaping strategy. Making customers happier. Raising more money. Delighting employees. Navigating the sharp curves of business. Here are some words of marketing wisdom.

Resnism #16: On customer centricity
“Corporate folklore is bad for business. It's marketplace realities that really count.”
Resnism #23: On results
“The most important sound in the world is the cash register ringing. Anything else is just noise.”
Resnism #82: On brand ownership
“JFK once asked a custodian at NASA what he did, and he replied, “Mr. President, I¹m helping to put a man on the moon.’”